INTUITION: Merz Aesthetics Internal Training Programme
Following the visual trend of "Debranding" in fashion circles the INTUITION logo uses a sans serif font with it's only quirk being the IN displayed in keyline. This highlights the play on words on being in a learning environment and the sixth sense Aestheticians feel they need to get the best results for their patients.
This is an internal learning programme to help Merz employees understand their clients' wants and needs. The photographic style enhances this with part of the image obscured and only with knowledge the clear image be revealed.
